Dr. David Holzer
- Bahnhofstrasse 8 CH-9000 St. Gallen
- +41 (0)71 224 2218
- +41 (0)71 224 2132
- Social dynamics of taste, search behavior and decision making, personalization systems
David is a project leader and post-doctoral researcher at the Institute for Customer Insight of the University of St. Gallen, Switzerland. His research focuses on the social dynamcis of taste in general and its role in search and decision making in particular. He is interested in applying sociological and social-psychological concepts to online consumer behavior and the design of e-commerce applications. Before joining the institute, David was a management consultant at the Boston Consulting Group (BCG) and a co-founder and director of Joixes AG, a visual search engine based on your personal taste.