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Top-Publikationen

Ein wichtiges Medium zur Kommunikation unserer Forschungsergebnisse sind wissenschaftliche Zeitschriften. In den vergangenen Jahren ist es dem Institut für Customer Insight immer wieder gelungen, in einigen der weltweit renommiertesten betriebs- und auch volkswirtschaftlichen Journals zu publizieren. Hier eine Auswahl unserer Top-Publikationen:

Product Customization via Starting Solutions
in: Journal of Marketing Research, 2014, 51 (6), S. 707-725
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann)

Consumption-Driven Market Emergence
in: Journal of Consumer Research, 2013, 40 (5), S. 855-870
(Diane M. Martin, John Schouten)

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
in: Journal of Marketing, 2013, 77 (5), S. 92-107
(Jan R. Landwehr, Daniel Wentzel , Andreas Herrmann)

Conformity and the Crowd
in: Harvard Business Review, 2013, (4), S. 45-46
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann, Jan R. Landwehr)

When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
in: Information System Research, 2013, (1), S. 123-145
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann, Jan R. Landwehr)

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
in: Journal of Marketing Research, 2012, 49 (2), S. 277-288
(Benedict G.C. Dellaert, Gerald Häubl)

Parsimonious Structural Equation Models for Repeated Measures Data, With Application to the Study of Consumer Preferences 
in: Psychometrika, 2012, 77 (2), S. 358-387
(Terry Elrod, Gerald Häubl, Steven W. Tipps)

What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
in: Journal of Consumer Research, 2012, 38 (6), S. 1004-1021
(Xin Ge, Gerald Häubl, Terry Elrod)

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts 
in: Marketing Science, 2011, 30 (3), S. 416-429
(Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann)

It’s Got the Look: The Effect of Friendly and Aggressive „Facial“ Expressions on Product Liking and Sales 
in: Journal of Marketing, 2011, 75 (3), S. 132-146
(Jan R. Landwehr, Ann L. McGill, Andreas Herrmann)

How Should Consumers‘ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches 
in: Journal of Marketing Research, 2011, 48 (1), S.  172-184
(Klaus M. Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang)

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
in: Marketing Science, 2010, 29 (3), S. 438-455
(Gerald Häubl, Benedict G.C. Dellaert, Bas Donkers)

Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance
in: Psychological Science, 2010, 21 (4), S. 545-547
(Keri L. Kettle, Gerald Häubl)

Order in Product Customization Decisions: Evidence from Field Experiments
in: Journal of Political Economy, 2010, 118 (2), S. 274-299
(Jonathan Levav, Mark Heitmann, Andreas Herrmann, Sheena S. Iyengar)

Brand-Specific Leadership: Turning Employees into Brand Champions 
in : Journal of Marketing, 73 (5), 2009, S. 122-142
(Felicitas Morhart, Walter Herzog, Torsten Tomczak)

The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes
in: Journal of the Academy of Marketing Science, 2009, 37 (3), S. 359-374
(Daniel Wentzel)

Choice Goal Attainment and Decision and Consumption Satisfaction
in: Journal of Marketing Research, 2007, 44 (2), S. 234-250
(Mark Heitmann, Donald R. Lehmann, and Andreas Herrmann)

Transcendent customer experience and brand community
in: Journal of the Academy of Marketing Science, 2007, 35 (2), S. 375-368
(John W. Schouten, James H. McAlexander, Harold F. Koenig)

The Evoluation of Loyalty Intentions
in: Journal of Marketing, 2006, 70 (2), S. 122-132
(Michael D. Johnson, Andreas Herrmann, Frank Huber)

The Social Influence of Brand Community: Evidence from European Car Clubs
in: Journal of Marketing, 2005, 69 (3), S. 19-34
(René Algesheimer, Utpal M. Dholakia, Andreas Herrmann)

Building Brand Community
in: Journal of Marketing, 2002, 66 (1), S. 38-54
(James H. McAlexander, John W. Schouten, Harold F. Koenig)

A Role for Poetry in Consumer Research
in: Journal of Consumer Research, 2002, 29 (2), S. 218-234
(John F. Sherry, Jr., and John W. Schouten)

Subcultures of Consumption: An Ethnography of the New Bikers
in: Journal of Consumer Research, 1995, 22 (1), S. 43-61
(John W. Schouten, James H. McAlexander)

Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
in: Journal of Consumer Research, 1991, 17 (4), S. 412-425
(John W. Schouten)