Ein wichtiges Medium zur Kommunikation unserer Forschungsergebnisse sind wissenschaftliche Zeitschriften. In den vergangenen Jahren ist es dem Institut für Customer Insight immer wieder gelungen, in einigen der weltweit renommiertesten betriebs- und auch volkswirtschaftlichen Journals zu publizieren. Hier eine Auswahl unserer Top-Publikationen:

Product Customization via Starting Solutions
in: Journal of Marketing Research, 2014, 51 (6), S. 707-725
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann)

Consumption-Driven Market Emergence
in: Journal of Consumer Research, 2013, 40 (5), S. 855-870
(Diane M. Martin, John Schouten)

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
in: Journal of Marketing, 2013, 77 (5), S. 92-107
(Jan R. Landwehr, Daniel Wentzel , Andreas Herrmann)

Conformity and the Crowd
in: Harvard Business Review, 2013, (4), S. 45-46
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann, Jan R. Landwehr)

When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
in: Information System Research, 2013, (1), S. 123-145
(Christian Hildebrand, Gerald Häubl, Andreas Herrmann, Jan R. Landwehr)

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
in: Journal of Marketing Research, 2012, 49 (2), S. 277-288
(Benedict G.C. Dellaert, Gerald Häubl)

Parsimonious Structural Equation Models for Repeated Measures Data, With Application to the Study of Consumer Preferences 
in: Psychometrika, 2012, 77 (2), S. 358-387
(Terry Elrod, Gerald Häubl, Steven W. Tipps)

What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
in: Journal of Consumer Research, 2012, 38 (6), S. 1004-1021
(Xin Ge, Gerald Häubl, Terry Elrod)

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts 
in: Marketing Science, 2011, 30 (3), S. 416-429
(Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann)

It’s Got the Look: The Effect of Friendly and Aggressive „Facial“ Expressions on Product Liking and Sales 
in: Journal of Marketing, 2011, 75 (3), S. 132-146
(Jan R. Landwehr, Ann L. McGill, Andreas Herrmann)

How Should Consumers‘ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches 
in: Journal of Marketing Research, 2011, 48 (1), S.  172-184
(Klaus M. Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang)

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
in: Marketing Science, 2010, 29 (3), S. 438-455
(Gerald Häubl, Benedict G.C. Dellaert, Bas Donkers)

Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance
in: Psychological Science, 2010, 21 (4), S. 545-547
(Keri L. Kettle, Gerald Häubl)

Order in Product Customization Decisions: Evidence from Field Experiments
in: Journal of Political Economy, 2010, 118 (2), S. 274-299
(Jonathan Levav, Mark Heitmann, Andreas Herrmann, Sheena S. Iyengar)

Brand-Specific Leadership: Turning Employees into Brand Champions 
in : Journal of Marketing, 73 (5), 2009, S. 122-142
(Felicitas Morhart, Walter Herzog, Torsten Tomczak)

The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes
in: Journal of the Academy of Marketing Science, 2009, 37 (3), S. 359-374
(Daniel Wentzel)

Choice Goal Attainment and Decision and Consumption Satisfaction
in: Journal of Marketing Research, 2007, 44 (2), S. 234-250
(Mark Heitmann, Donald R. Lehmann, and Andreas Herrmann)

Transcendent customer experience and brand community
in: Journal of the Academy of Marketing Science, 2007, 35 (2), S. 375-368
(John W. Schouten, James H. McAlexander, Harold F. Koenig)

The Evoluation of Loyalty Intentions
in: Journal of Marketing, 2006, 70 (2), S. 122-132
(Michael D. Johnson, Andreas Herrmann, Frank Huber)

The Social Influence of Brand Community: Evidence from European Car Clubs
in: Journal of Marketing, 2005, 69 (3), S. 19-34
(René Algesheimer, Utpal M. Dholakia, Andreas Herrmann)

Building Brand Community
in: Journal of Marketing, 2002, 66 (1), S. 38-54
(James H. McAlexander, John W. Schouten, Harold F. Koenig)

A Role for Poetry in Consumer Research
in: Journal of Consumer Research, 2002, 29 (2), S. 218-234
(John F. Sherry, Jr., and John W. Schouten)

Subcultures of Consumption: An Ethnography of the New Bikers
in: Journal of Consumer Research, 1995, 22 (1), S. 43-61
(John W. Schouten, James H. McAlexander)

Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
in: Journal of Consumer Research, 1991, 17 (4), S. 412-425
(John W. Schouten)