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Kooperationen mit Universitäten

Benedict Dellaert

Benedict Dellaert

Professor of Business Economics
with special focus on Marketing
at the Erasmus University Rotterdam

Martin Eisend

Martin Eisend

Professor of Business Administration
with special focus on International Marketing
at the European University Viadrina Frankfurt (Oder)

Franz-Rudolf Esch

Franz-Rudolf Esch

Professor of Business Administration
with special focus on Marketing and Brand Management
Head of the Chair of Brand Management and Automotive Marketing
at the EBS Business School in Oestrich-Winkel

Eric Johnson

Eric Johnson

Norman Eig Professor of Business
at the Columbia Business School, New York
Research Focus: Loss Aversion, Price Bundling

Aparna Labroo

Aparna Labroo

Associate Professor of Marketing
at the Graduate School of Business
University of Chicago
Research Focus: Product Design as a Key Success Factor

Helmut Leder

Helmut Leder

Professor of Psychology
Head of Department of Psychological Basic Research
University of Vienna
Research Focus: Product Aesthetics

Jonathan Levav

Jonathan Levav

Associate Professor of Business
at the Columbia Business School, New York
Research Focus: Depletion Theory, Defaults

Ann McGill

Ann McGill

Professor of General Management
with special focus on Marketing and Behavioral Science
Graduate School of Business
University of Chicago
Research Focus: Product Design as Face Construction

Eric Spangenberg

Eric Spangenberg

Dean of the Paul Merage School of Business
Professor of Marketing
University of California, Irvine
Research Foci: Scent as a Trigger of Consumer Behavior, The Question-Behavior Effect

Jelena Spanjol

Jelena Spanjol

Associate Professor of Managerial Studies
at the University of Illinois at Chicago

David Sprott

David Sprott

Associate Dean of Graduate Programs
at the College of Business and Economics
Washington State University, Pullman

Daniel Wentzel

Daniel Wentzel

Professor of General Management
with special focus on Marketing and Consumer Behavior
at the RWTH Aachen

Tim Oliver Brexendorf

Tim Oliver Brexendorf

Assistant Professor of Consumer Goods Marketing
and Head of the Henkel Center for Consumer Goods (HCCG)
at the WHU – Otto Beisheim School of Management

Felicitas Morhart

Felicitas Morhart

Assistant Professor of General Management
with special focus on Marketing and Leadership
at the University of Lausanne