High perfomance organizations do not have employees, they have fans. Employees strongly identify themselves with their firm, they work driven by their own motivation, try as hard as they can and stay loyal, even in hard times. Just a dream? Our research proves different. Members of high perfomance organizations feel proud and commited, they talk positively about their employer even in private circles and senses a personal meaning in showing the best perfomance possible. How is it possible, that even employees rumoured to be rather inactive start to foster after changing their employment? Questions such are taken on by Wolfgang Jenewein and Marcus Heidbrink in their new book: High-Perfomance-Organisationen: Wie Unternehmen eine Hochleistungskultur aufbauen.