Bachelor’s degree

The bachelor’s degree in business administration prepares its students for management activities. It further  enables students to begin their master’s degree at the University of St. Gallen or at another university. The following courses are lectured by members of our team:

Spring semester

Customer Behavior
(Dr. Dennis Vogt)
Business and Market Research: concepts and methods. 
(Dr. Tobias Schlager)
Taste and Consumption – Perspectives on a phenomenon
(Prof. Dr. Ernst Mohr)
Environmental Economics: Private study
(Prof Dr. Ernst Mohr and Dr. Christian Berger)

Autumn semester

(Prof. Dr. Torsten Tomczak)
Research Methods  
(Prof. Dr. Andreas Herrmann, Prof. Dr. Karl Frauendorfer and Dr. Christian Hildebrand)
Market Research: working with statistics software SPSS
(Dr. Klaus Edel)
Influencer Marketing
(Prof. Dr. Torsten Tomczak und Dr. Kleebinder)