Our Research

The Institute for Customer Insight conducts research related to individual behavior within a business context. We aim at providing new findings and expertise in communication, brand management, product design and leadership. We thereby focus on developing highly innovative approaches to current economic and market-oriented problems. In our research we emphasize to combine two perspectives onto economic processes: the customer’s as well as entrepreneur’s perspective.


Please find more information on our research activities under spectrum of researchuniversity cooperations and publications.