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Partnerships & Projects

We cooperate with numerous major businesses active in many different sectors in projects relating to important aspects of consumer behaviour and marketing management. The aim of these projects is to generate concrete advice for guidance that can be employed by our partners. In addition to our work with those who work in practice, we are also involved in extensive knowledge exchange within a major research network at the international level.

OUR PARTNERS IN PRACTICE

 

RESEARCH NETWORK

City University London
Columbia University
Copenhagen Business School
EBS Universität für Wirtschaft und Recht
Erasmus University Rotterdam
ETH Zürich
European University Viadrina
FHS St.Gallen
Goethe Universität Frankfurt
Harvard University
Hochschule Albstadt-Sigmaringen
Hochschule Pforzheim
Johannes‐Gutenberg‐Uni Mainz
KU Leuven
Max Planck Institute for Human Development
Nanyang Technological University
Northwestern University
Norwegian Business School
Ruhr Universität Bochum
RWTH Aachen
Stanford University
Tilburg University
Touro University California
Universität Hamburg
Universität Lugano
Universität Mannheim
Universität Paderborn
Universität Passau
Universität Würzburg
Universität Zürich
University of Bern
University of British Columbia
University of California
University of Chicago
University of Evansville
University of Geneva
University of Illinois
University of Lausanne
University of Michigan
University of Minnesota
University of Navarra
University of Pittsburgh
University of San Francisco
University of Toronto
Washington State University
WHU Otto Beisheim School of Management
WU Wien
Yale University

 

Rorschacher Kreis

In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. During the meeting, participants have the opportunity to present the results of their research and discuss these with the group. In addition to the academic session, the participants can also take part in a subsequent informal get-together.

Prof. Dr. René Algesheimer
Chair of Marketing and Market Res...
University of Zurich

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Prof. Dr. Tim Oliver Brexendorf
Apl. Professor of Marketing and D...
WHU

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Prof. Dr. Mark Heitmann
Professor of Marketing & Customer...
University of Hamburg

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Prof. Dr. Sven Henkel
Professor of Marketing, DirectorR...
EBS Universität für Wirtschaft ...

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Prof. Dr. Christian Hildebrand
Assistant Professor of Marketing ...
University of Geneva

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Prof. Dr. Reto Hofstetter
Associate Professor
USI Università della Svizzera it...

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Prof. Dr. Frank Huber
Professor of Marketing
Johannes Gutenberg-Universität ...

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Prof. Dr. Klemens Knöferle
Associate Professor of Marketing
BI Norwegian Business School

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Prof. Dr. Jan Landwehr
Professor of Marketing
Goethe-University Frankfurt

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Prof. Dr. Nina Mažar (Mazar)
Senior Behavioral Scientist
The World Bank

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Prof. Dr. Felicitas Morhart
Professor of Marketing
UNIL - Université de Lausanne

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Prof. Dr. Christian Schmitz
Professor of Sales Management and...
Ruhr-University of Bochum

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Prof. Dr. Jan H. Schumann
Director
Institute for Market and Business...

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Prof. Dr. Florian Stahl
Professor
University of Mannheim

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Prof. Dr. Florian Wangenheim
Professor of Technology Marketing
ETH Zürich

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Prof. Dr. Daniel Wentzel
Professor
RWTH Aachen University

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Prof. Dr. Nancy Wünderlich
Inhaberin Lehrstuhl für Dienstle...
Universität Paderborn

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Initiatives

Swiss Consumer Research Summit

In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.

 

marketing.club

By joining the marketing.club, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice.

The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. Through collaboration with the marketing institutes at the university, connections with related businesses are furthered by means of internship and job offers. All students in their Assessment Year or studying for a Bachelor's or Master's degree in any subject are welcome to join the club.

See the website of the club for more information: Website

Redesigning Financial Services

Redesigning Financial Services (RFS) is the name of a research consortium that was established in 2016 by the University of St. Gallen, ETH Zürich and Ernst & Young. The objective of the consortium is to stimulate structural change throughout the financial services sector.

For more information, click here.

Competence Center for Intrapreneurship

The competence centre was founded by the Institute for Customer Insight, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops practical techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. 'Intrapreneurship' is a term that is used to designate the entrepreneurial activities of personnel within an organisation and as a concept it represents one of the major options for ensuring the innovative capacity and future sustainability of businesses.

To find out more, please contact Alexandra Kessler .

Behavioral Lab

The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour.

To learn more about the Behavioral Lab, click here.

EDELI – Electric Drive Evolution Lab International

The purpose of EDELI is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. Its findings are to be made publicly available with the aim of ensuring the more extensive use of the pioneering technology as a contribution to strategies for the preservation of the environment.

For more information, click here.

Our topics on LinkedIn

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We Are Hiring! Dich interessiert eine Doktorandenstelle in der Projektorganisation von der Transformamus an der Universität St. Gallen? Dann bewirb Dich jetzt auf eine Stelle als...

Institute for Customer Insight - University of St.Gallen

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Institute for Customer Insight - University of St.Gallen

29.08.2017

In der aktuellen Ausgabe der GfM-Forschungsreihe beschreiben Martin Faltl (ICI) und Julian Freese (CMO, Reachbird.io) die Evolution des Buzz-Themas "Influencer Marketing"....

Institute for Customer Insight - University of St.Gallen

28.08.2017

Damit Manager erfolgreich Veränderungsprozesse lenken können, brauchen sie umfangreiches Wissen zum Thema Führung, Zusammenarbeit, Kommunikation und Motivation. Dieses Wissen...

Institute for Customer Insight - University of St.Gallen

24.08.2017

We Are Hiring!...

Institute for Customer Insight - University of St.Gallen

22.08.2017

Malik Fathi konnte als Profi bereits viele Erfahrungen im schnelllebigen Fussballgeschäft sammeln. Im Alumni des Monats-Interview schildert er seine Erfahrungen, die zukünftigen...

Institute for Customer Insight - University of St.Gallen

10.08.2017

Interessantes Interview mit Fabian Cancellara in der 20 Minuten. Er spricht über seine Erfahrungen bei uns im CAS Sportmanagement-Lehrgang und seine Karriere nach der Karriere:

Institute for Customer Insight - University of St.Gallen

02.08.2017

News: 32 neue zertifizierte Sportmanager - https://lnkd.in/g6kR_8C

Institute for Customer Insight - University of St.Gallen

25.07.2017

Der CAS Sportmanagement-Alumni Marco Jelinek darf seit Anfang Juni die Position als Leiter Marketing & Kommunikation bei den SC Rapperswil-Jona Lakers übernehmen. Im Interview...

Institute for Customer Insight - University of St.Gallen

30.06.2017

Im Rahmen des Schweizer Markenkongresses ehrte die Swiss Academy of Marketing Science vergangene Woche zum vierten Mal herausragende Leistungen im Marketing. Die Wahl fiel dabei...

Institute for Customer Insight - University of St.Gallen

20.06.2017

Unvorstellbar wie sich das Thema #eSports in den letzten Jahren entwickelt hat. Schalke 04 darf sich in diesem Bereich als #Innovator bezeichnen ... umso spannender sind die...

Institute for Customer Insight - University of St.Gallen

19.06.2017

Weiter geht's im Sportmanagement-Lehrgang 2017 ... Auftakt in die dritte Modulwoche mit einem spannenden Tag zum Thema "Big Data im Sport" (Referent: Prof. Dr. Andreas Herrmann).