Partnerships & Projects
We cooperate with numerous major businesses active in many different sectors in projects relating to important aspects of consumer behaviour and marketing management. The aim of these projects is to generate concrete advice for guidance that can be employed by our partners. In addition to our work with those who work in practice, we are also involved in extensive knowledge exchange within a major research network at the international level.
OUR PARTNERS IN PRACTICE
The following firms and organizations support the research and Executive Education of the ICI-HSG with over 50’000 CHF per year:
AUDI (research cooperation and transfer) since 2004
BMW (research cooperation and transfer) since 1998
Bosch (research cooperation and transfer) since 2018
Ernst & Young (research cooperation and transfer) since 2017
GfM – Schweizerische Gesellschaft für Marketing (research cooperation and transfer) since 2007
Klitschko Management Group (research cooperation and transfer) since June 2016
Morningstar (research cooperation and transfer) since 2017
Porsche (research cooperation and transfer) since 2017
Roche (research cooperation and transfer) since 2018
Schroders (research cooperation and transfer) since 2018
TÜV (research cooperation and transfer) since 2018
Vanguard (research cooperation and transfer) since 2019
Volkswagen AG (research cooperation and transfer) since 2017
Prof. Dr. Bernd Schmitt
Prof. Dr. Eric Johnson
Prof. Dr. Michael Norton
Prof. Dr. Baba Shiv
Dr. Darren Dahl
Prof. Dr. Ann McGill
Prof. Dr. Tim Oliver Brexendorf
In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. During the meeting, participants have the opportunity to present the results of their research and discuss these with the group. In addition to the academic session, the participants can also take part in a subsequent informal get-together.
Prof. Dr. Sven Henkel
Professor of Marketing, Head of I...
EBS Universität für Wirtschaft ...
Prof. Dr. Christian Hildebrand
Full Professor of Marketing Analy...
Universität St.Gallen, Institut ...
Prof. Dr. Christian Schmitz
Professor of Sales Management, Ch...
Ruhr-University of Bochum
The Big Marketing Technology Lab
The Big Marketing Technology Lab (BMT) is a research consortium that was founded in 2019 by the University of St. Gallen (ICI-HSG). The objective of the consortium is to investigate the influence of technological innovations on interactions between brands and consumers.
Further information can be found here.
Swiss Consumer Research Summit
In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.
By joining the marketing.club, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice.
The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. Through collaboration with the marketing institutes at the university, connections with related businesses are furthered by means of internship and job offers. All students in their Assessment Year or studying for a Bachelor's or Master's degree in any subject are welcome to join the club.
See the website of the club for more information: Website
Redesigning Financial Services
Redesigning Financial Services (RFS) is the name of a research consortium that was established in 2016 by the University of St. Gallen, ETH Zürich and Ernst & Young. The objective of the consortium is to stimulate structural change throughout the financial services sector.
For more information, click here.
Competence Center for Intrapreneurship
The competence centre was founded by the Institute for Customer Insight, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops practical techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. 'Intrapreneurship' is a term that is used to designate the entrepreneurial activities of personnel within an organisation and as a concept it represents one of the major options for ensuring the innovative capacity and future sustainability of businesses.
To find out more, please contact Alexandra Kessler .
The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour.
To learn more about the Behavioral Lab, click here.
EDELI – Electric Drive Evolution Lab International
The purpose of EDELI is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. Its findings are to be made publicly available with the aim of ensuring the more extensive use of the pioneering technology as a contribution to strategies for the preservation of the environment.
For more information, click here.
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