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Partnerships & Projects

We cooperate with numerous major businesses active in many different sectors in projects relating to important aspects of consumer behaviour and marketing management. The aim of these projects is to generate concrete advice for guidance that can be employed by our partners. In addition to our work with those who work in practice, we are also involved in extensive knowledge exchange within a major research network at the international level.

OUR PARTNERS IN PRACTICE

 

RESEARCH NETWORK

City University London
Columbia University
Copenhagen Business School
EBS Universität für Wirtschaft und Recht
Erasmus University Rotterdam
ETH Zürich
European University Viadrina
FHS St.Gallen
Goethe Universität Frankfurt
Harvard University
Hochschule Albstadt-Sigmaringen
Hochschule Pforzheim
Johannes‐Gutenberg‐Uni Mainz
KU Leuven
Max Planck Institute for Human Development
Nanyang Technological University
Northwestern University
Norwegian Business School
Ruhr Universität Bochum
RWTH Aachen
Stanford University
Tilburg University
Touro University California
Universität Hamburg
Universität Lugano
Universität Mannheim
Universität Paderborn
Universität Passau
Universität Würzburg
Universität Zürich
University of Bern
University of British Columbia
University of California
University of Chicago
University of Evansville
University of Geneva
University of Illinois
University of Lausanne
University of Michigan
University of Minnesota
University of Navarra
University of Pittsburgh
University of San Francisco
University of Toronto
Washington State University
WHU Otto Beisheim School of Management
WU Wien
Yale University

 

Rorschacher Kreis

In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. During the meeting, participants have the opportunity to present the results of their research and discuss these with the group. In addition to the academic session, the participants can also take part in a subsequent informal get-together.

Prof. Dr. René Algesheimer
Chair of Marketing and Market Res...
University of Zurich

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Prof. Dr. Tim Oliver Brexendorf
Apl. Professor of Marketing and D...
WHU

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Prof. Dr. Mark Heitmann
Professor of Marketing & Customer...
University of Hamburg

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Prof. Dr. Sven Henkel
Professor of Marketing, DirectorR...
EBS Universität für Wirtschaft ...

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Prof. Dr. Christian Hildebrand
Assistant Professor of Marketing ...
University of Geneva

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Prof. Dr. Reto Hofstetter
Associate Professor
USI Università della Svizzera it...

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Prof. Dr. Frank Huber
Professor of Marketing
Johannes Gutenberg-Universität ...

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Prof. Dr. Klemens Knöferle
Associate Professor of Marketing
BI Norwegian Business School

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Prof. Dr. Jan Landwehr
Professor of Marketing
Goethe-University Frankfurt

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Prof. Dr. Nina Mažar (Mazar)
Senior Behavioral Scientist
The World Bank

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Prof. Dr. Felicitas Morhart
Professor of Marketing
UNIL - Université de Lausanne

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Prof. Dr. Christian Schmitz
Professor of Sales Management and...
Ruhr-University of Bochum

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Prof. Dr. Jan H. Schumann
Director
Institute for Market and Business...

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Prof. Dr. Florian Stahl
Professor
University of Mannheim

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Prof. Dr. Florian Wangenheim
Professor of Technology Marketing
ETH Zürich

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Prof. Dr. Daniel Wentzel
Professor
RWTH Aachen University

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Prof. Dr. Nancy Wünderlich
Inhaberin Lehrstuhl für Dienstle...
Universität Paderborn

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Initiatives

Swiss Consumer Research Summit

In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.

 

marketing.club

By joining the marketing.club, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice.

The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. Through collaboration with the marketing institutes at the university, connections with related businesses are furthered by means of internship and job offers. All students in their Assessment Year or studying for a Bachelor's or Master's degree in any subject are welcome to join the club.

See the website of the club for more information: Website

Redesigning Financial Services

Redesigning Financial Services (RFS) is the name of a research consortium that was established in 2016 by the University of St. Gallen, ETH Zürich and Ernst & Young. The objective of the consortium is to stimulate structural change throughout the financial services sector.

For more information, click here.

Competence Center for Intrapreneurship

The competence centre was founded by the Institute for Customer Insight, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops practical techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. 'Intrapreneurship' is a term that is used to designate the entrepreneurial activities of personnel within an organisation and as a concept it represents one of the major options for ensuring the innovative capacity and future sustainability of businesses.

To find out more, please contact Alexandra Kessler .

Behavioral Lab

The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour.

To learn more about the Behavioral Lab, click here.

EDELI – Electric Drive Evolution Lab International

The purpose of EDELI is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. Its findings are to be made publicly available with the aim of ensuring the more extensive use of the pioneering technology as a contribution to strategies for the preservation of the environment.

For more information, click here.

Our topics on LinkedIn

Institute for Customer Insight - University of St.Gallen

23.11.2017

"Der Druck hat uns motiviert" - Interview in der Handelszeitung mit unserem Direktor Prof. Dr. Wolfgang Jenewein, der seine Rolle als akdaemischer EMBA-Direktor aufgibt, um sich...

Institute for Customer Insight - University of St.Gallen

23.11.2017

Unser neuer „Insight Blog“ ist jetzt live – folgt uns für Aktuelles aus unserer Forschung, unseren neuesten Publikationen und vielem mehr. // Our new „Insight Blog“ is...

Institute for Customer Insight - University of St.Gallen

17.11.2017

Der in der NZZ veröffentlichte Artikel über den Einsatz von Robo-Advisors in der Vermögensverwaltung bezieht sich auf Prognosen des Instituts für Customer Insight. Es wird...

Institute for Customer Insight - University of St.Gallen

14.11.2017

„Die #Fanthematik hat viele in Deutschland überrascht“. Unser Alumni des Monats Chris Ehrenberg beschäftigt sich seit Längerem intensiv mit dem Thema „Fussball im...

Institute for Customer Insight - University of St.Gallen

14.11.2017

Der von Benedikt Jahn (BMW Group), Jennifer Treiber-Ruckenbrod (BMW Group), Philipp Scharfenberger (ICI-HSG) und Torsten Tomczak (ICI-HSG) verfasste Artikel «Spagat in der...

Institute for Customer Insight - University of St.Gallen

10.11.2017

2. Tag des Influencer Marketing Bootcamps der Universität St. Gallen. In der Nightsession laufen unsere kreativen Talente gecoacht von Dr. oec. Dr. oec. Hans-Peter Kleebinder und...

Institute for Customer Insight - University of St.Gallen

09.11.2017

Unser Kooperationspartner BMW Group sucht Praktikant(in) im Bereich Produktmanagement Digitale Dienste. Weitere Informationen finden Sie hier:

Institute for Customer Insight - University of St.Gallen

31.10.2017

Interview mit einem unserer Direktoren, Prof. Dr. Wolfgang Jenewein, zum Thema "Führung in Wirtschaft und Sport": https://lnkd.in/gqDA6CX

Institute for Customer Insight - University of St.Gallen

28.10.2017

Die erste Influencer Marketing Konferenz der Schweiz findet am 8. November in Zürich statt. Das Institut für Customer Insight wird dabei von Martin Faltl vertreten, der über die...

Institute for Customer Insight - University of St.Gallen

27.10.2017

Interessante Einblicke in das Leben eines Sportchefs. Zudem zeigt unser CAS Sportmanagement-Lehrgang-Alumni Christoph Spycher, wie er sich optimal auf die „Karriere danach“...

Institute for Customer Insight - University of St.Gallen

25.10.2017

Das von Theo Lieven verfasste Buch „Brand Gender – Increasing Brand Equity Through Brand Personality“ ist soeben beim renommierten Verlag Palgrave Macmillan erschienen. Auf...

Institute for Customer Insight - University of St.Gallen

24.10.2017

Der von Reto Hofstetter, Suleiman Aryobsei, und Andreas Herrmann verfasste Artikel „Rethinking Crowdsourcing” ist vom Harvard Business Review veröffentlicht worden. Die...