“Understanding Customers. Living Transformation.”
Our research is specifically characterised by the diversity of our methodological skills. We also place considerable emphasis on employing our theoretical expertise for the benefit of practice. We are thus able to provide wide-ranging consultation services based on academic and innovative approaches.
SELECTED RELEVANT PUBLICATIONS
Gamified Information Presentation and Consumer Adoption of Product Innovations
(Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, & Andreas Herrmann)
Reimagining Society Through Retail Practice
(Joel Hietanen, Pekka Mattila, John W. Schouten, Antti Sihvonen & Sammy Toyoki)
Repayment Concentration and Consumer Motivation to Get Out of Debt
(Keri L. Kettle, Remi Trudel, Simon Blanchard, Gerald Häubl)
The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products
(Emanuel de Bellis, David E. Sprott, Andreas Herrmann, Hans-Werner Bierhoff & elke Rohmann)
The preference-signaling effect of search
(Xin Ge, Neil Brigden, Gerald Häubl)
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