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Insight Blog

Interview and article published on the future of mobility:

What does the future of mobility look like? Prof. Dr. Andreas Herrmann discusses this in an interview on autonomous driving and explains in an article in 20 Minuten why electric cars are soon going to become a bigger part of our everyday lives.

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Swiss Consumer Research Summit 2018 in Zermatt:

This year’s Swiss Consumer Research Summit took place in Zermatt from the 2nd to 4th September.

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ICI publishes book chapter on electric mobility:

Nele Rietmann and Prof. Dr. Theo Lieven publish a chapter on the influence of policy measures on the consumer adoption of electric mobility in the book “The Governance of Smart Transportation Systems”.

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ICI publishes article in the Handelsblatt:

How should the future of the automotive industry look like in the face of stricter CO2 regulations, new competitors and scandals such as Dieselgate? Prof. Dr. Andreas Herrmann (ICI-HSG) and Winfried Vahland (former Skoda CEO) discuss this in an article in the Handelsblatt.

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ICI in the business magazine BILANZ on Tesla and its customers:

Prof. Dr. Andreas Herrmann (ICI-HSG) and Prof. Dr. Theo Lieven (ICI-HSG) discuss their research findings on Tesla customers in the business magazine BILANZ.

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Insight Research: Consumers’ Perception of Premium Values:

Premium cars, premium jeans, premium hotels! What makes us humans perceive certain brands, products and services as premium? In cooperation with the BMW Group, Franziska Ferdinand conducts research exploring premium values and changing premium demands.

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ICI represented at the CCT conference 2018 in Odense:

The ICI was represented at this year’s Consumer Culture Theory (CCT) conference in Odense with contributions by Johanna Gollnhofer, Lydia Ottlewski and Daniel Dietrich.

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Interview about the future of autonomous driving:

Why are self-driving cars a better means to combat poverty than social welfare and how is the technology going to change our cities? Prof. Dr. Andreas Herrmann talks about these topics in an interview with the Coop Zeitung.

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ICI in the NZZ on autonomous driving in Switzerland:

What opportunities does the future of autonomous driving offer in Switzerland? Prof. Dr. Andreas Herrmann (ICI-HSG) discusses this in an interview in today’s issue of the NZZ.

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Insight Research: Make Change Happen Digitally:

During a change, the focus should be on people in organizations since they live the change. What can organizations do to improve their most valuable asset with their personal change in the digital age, though?

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Experiencing meaning in the second workshop of the Consortium Purpose:

According to the motto “Experiencing Meaning”, Prof. Dr. Wolfgang Jenewein and Maximilian Strecker, created an inspiring and interactive format in the second consortium meeting on the 13th and 14th of June with the objective to expand the experiences for organizational sense-making.

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«When Branding meets Design»: the sixth Brand Excellence Circle hosted by Vitra:

On June 8th 2018 the sixth Brand Excellence Circle took place at Vitra in Weil am Rhein. This time the guiding topic was “Branding and Design”.

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Introducing the Competence Center for Intrapreneurship at the ICI:

Is it an innate talent that allows people to stand up over and over again, or can one learn to master challenges? In order to explore these and similar questions, Dr. Wladimir Klitschko and the ICI founded the Competence Center for Intrapreneurship.

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ICI represented at the EMAC 2018 in Glasgow:

The ICI is represented with two contributions by Prof. Dr. Theo Lieven and Nele Rietmann at the 47th EMAC conference, which took place between May 29th and June 1st 2018 in Glasgow.

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Book presentation and further articles about autonomous driving:

Prof. Dr. Andreas Herrmann (ICI-HSG) presents the book “Autonomous Driving”, which he recently published together with Prof. Dr. Walter Brenner and Prof. Rupert Stadler, in a video. The author further discusses the significant savings potential of autonomous cars in various articles.

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Insight Research: Digital Innovation in Incumbent Firms:

What processes, structures, and principles allow incumbent firms to carry out digital innovation? Dennis Bergmann introduces his dissertation topic “Digital Innovation in Incumbent Firms“.

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ICI publishes articles in “Automotive World”:

Automotive World publishes two comments by Prof. Dr. Andreas Herrmann (ICI-HSG) about the future legal implications of autonomous vehicles as well as new potential entertainment possibilities and shopping experiences.

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Insight Research: E-Mobility as a sales challenge:

Electric cars are on the rise, but how does this radical innovation impact sales practice at direct customer touchpoints? Philipp Ramspeck analyses in close collaboration with the BMW Group, which challenges in the personal selling process of electric cars occur and how to successfully master them.

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Book presentation at the London Motor Show:

Prof. Dr. Andreas Herrmann presented the book “’Autonomous Driving” at this year’s London Motor Show.

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Our Purpose Expedition has Begun:

The first meeting of the “Consortium Purpose” on April 23 and 24 at the “OutOfOffice Munich” followed the motto “knowledge” and served the overall goal of defining the versatile concept of purpose and learning from three purpose pioneers.

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The digitization of cars:

In an article that was published by FISITA, Prof. Dr. Walter Brenner (IWI-HSG) and Prof. Dr. Andreas Herrmann (ICI-HSG) discuss the various digital services that driverless cars will entail.

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Insight Research: Psychological Safety as the key for development:

How can psychologically safe work environments be created for teams within organizations in order to unleash the potential for learning, innovation, satisfaction and performance? Anna-Christina Leisin discusses her dissertation topic of “Psychological Safety Environments”.

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What are the hours in an autonomous vehicle worth?:

Every year, humans all over the world spend around 400 billion hours in the car. In a world of autonomous driving, these hours could be shaped fundamentally differently. Prof. Dr. Andreas Herrmann discusses how the value of this time may be calculated.

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Insight Research: Transformational Influence:

We’ve all had this experience: When faced with two alternatives (fruit salad vs. chocolate cake), we often know which one is the right and healthy option. Yet we often struggle to make the right choice on a consistent basis. Is there a way then to enable people to make the right and healthy choices in their daily lives?

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20 Minuten on the media offers in autonomous cars:

Prof. Dr. Andreas Herrmann (ICI-HSG) discusses the media offers in autonomous cars in an article that was published in “20 Minuten”. The free time that individuals spend in a driverless car offers new opportunities for media firms such as Netflix, Facebook or Google to attract customers.

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Contested Brands – ICI contributes to the GfM research series:

It’s becoming increasingly difficult for companies to meet the requirements and values of all customers. Daniel Dietrich (ICI-HSG) published an article in the GfM research series that addresses the current dynamics in the world of branding and introduces the concept of “Contested Brands” to provoke a change of perspective for leading-edge brand management.

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ICI publishes article in the Tages-Anzeiger:

Should autonomous cars have electronic personalities to be able to make them legally liable? Prof. Dr. Andreas Herrmann (ICI-HSG) and Prof. Dr. Isabelle Wildhaber (FAA-HSG) discuss current regulations regarding autonomous cars as well as possible regulatory changes in an article in the Tages-Anzeiger.

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Book ‘Autonomous Driving’ published:

The race toward self-driving vehicles is on. How close are we to the finish line? What will the driverless world look like when we get there? ‘Autonomous Driving’ explores these and more crucial issues in detail.

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From Purpose to Impact:

The “Consortium Purpose”, recently founded at the ICI, faces the question of meaning, which is receiving an increasing interest in society and at the workplace. The consortium provides a platform for an interdisciplinary dialogue for creating a meaningful workplace, in which previously unused potentials can be unlocked and new comparative advantages developed.

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Expert interview on autonomous driving:

In an expert interview on autonomous driving, Prof. Dr. Andreas Herrmann talks about the impending “driverless revolution”.

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ICI in “20 Minuten” on autonomous cars:

Prof. Dr. Andreas Herrmann was interviewed by “20 Minuten” as an expert on autonomous vehicles regarding the most recent incident in the USA.

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Insight Research: Innovative Prosumer Platforms to Tackle Societal Challenges:

Lydia Ottlewski’s research is about innovative platforms that offer alternative solutions for the rising challenges to society from forces such as aging populations and increasing anonymization and alienation. Three of these platforms, in particular “Wohnen für Hilfe”, “Zeitvorsorge” and “Familyship”, enable the creation of alternative DIY family concepts.

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ICI represented at the 88th motor show in Geneva on autonomous vehicles:

Prof. Dr. Andreas Herrmann presents the book “Autonomous Driving” at the 88th international motor show in Geneva. The Luzerner Zeitung conducted an interview with Prof. Dr. Andreas Herrmann and published an article about this.

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Customer Insight for Digital E-Mobility Services at BMW:

The Institute for Customer Insight has been cooperating with the BMW Group for many years now to support the digital transformation process from being a pure vehicle manufacturer to becoming a provider of premium mobility services and products.

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Autonomous driving – how the driverless Revolution will change the world:

Prof. Dr. Andreas Herrmann, Prof. Dr. Walter Brenner and Prof. Rupert Stadler publish their new book ‘Autonomous Driving: How the Driverless Revolution will Change the World’ on March 26th.

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New “influencer marketing” course by the ICI:

In the new course on “influencer marketing” students developed an international influencer marketing campaign for Opel. Further project Partners were Studio 71, ProSiebenSat.1 and Reachbird.

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ICI publishes article in the business magazine Bilanz:

The article by Winfried Vahland (former CEO Skoda) and Andreas Herrmann (ICI-HSG) about the imminent change in the automotive industry is published in the latest issue of the business magazine Bilanz.

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Insight Research: Branding as an enabler of transformation – What makes brands malleable?:

At the ICI, Marek Gorny investigates the malleability of brands together with Prof. Dr. Torsten Tomczak. In a research project with the BMW Group, insights are put into a business context in order to further develop existing brand steering practices.

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Insight Research: Mobile Customer Experience – How the Consumer Behavior on Smartphones can be Explained:

How do consumers behave on the smartphone vs. desktop? Thore Grützner investigates differences in user behavior between smartphone and desktop users in order to determine how a consistent customer experience can be ensured.

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ICI represented at the Annual Meeting 2018 of the Transportation Research Board:

The ICI is represented at this year’s conference of the Transportation Research Board (TRB) in Washington D.C. with a study comparing consumers’ preferences with policy measures and market shares of electric vehicles.

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ICI publishes study on the influence of light on the behavior of car drivers:

An analysis of 1.2 million car movements in the City of Zürich shows that ambient light influences drivers’ tendency to speed. Counter to intuition, drivers speed more often (i.e., they drive faster) when it is darker. The effect is in line with a perceptual twist of the human mind: Drivers perceive that they move slower

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Insight Research: Contested Brands:

What are “contested brands” and how do they arise in the first place? At the ICI Daniel Dietrich conducts research on this topic using various qualitative and quantitative methods.

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