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Insight Blog

The Brand Excellence Circle at Red Bull:

On November 30, the seventh Brand Excellence Circle (BEC) took place at the Red Bull headquarters in Fuschl am See.

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Scholarship for the Summer School at the University of Michigan:

This year, ICI doctoral student Matthias Fuchs receives one of four scholarships for a four-week stay at the University of Michigan summer School.

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Can Revolut become the Amazon of Banking?:

In the financial industry, fast-moving new challenger banks are leveraging technology to offer clients cheaper, more convenient and transparent services. What do successful business models look like?

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University of St. Gallen ranks fourth in Financial Times ranking:

The University of St. Gallen (HSG) ranks fourth in the Financial Times’ “European Business Schools Ranking” 2018.

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Content from the Crowd instead of the own production:

Why is it advisable for companies to commission influencers to produce content instead of creating their own branded content? The advantages influencer marketing are discussed with some examples.

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Insight Research: (Shared) Autonomous Vehicles and the Effects on Sales Figures and Customer Contact Points in the Premium Automotive Market:

Pia Burghartz and Prof. Dr. Andreas Herrmann are currently conducting research at the ICI in the area of (Shared) Autonomous Vehicles.

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Book „Autonomous Driving“ published in German:

The book “Autonomous Driving” by Prof. Dr. Andreas Herrmann (ICI-HSG) and Prof. Dr. Walter Brenner (IWI-HSG) has now been published in German.

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Article published in HBR France and Harvard Business Manager:

HBR France and Harvard Business Manager published an article about the research of Prof. Dr. Reto Hofstetter, Dr. Suleiman Aryobsei and Prof. Dr. Andreas Herrmann.

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Steven Neubauer (Former Managing Director NZZ) as Guest Lecturer in the Course “Marketing”:

Steven Neubauer gave a guest lecture in the course „Marketing“ which is held by Prof. Dr. Torsten Tomczak (ICI-HSG).

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Book Chapter Published on Gift Giving:

Lydia Ottlewski just published a book chapter in ‘Gifts, Romance, and Consumer Culture’ on material and non-material gift giving strategies that transform strangers into family.

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Authenticity as a Success Factor in the Context of Digital Transformation:

In response to digitization, many companies are reinventing themselves with new offers and business models beyond their core business. What role does perceived authenticity play in the sustainable success of the transformation?

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Article published in the Journal of Cleaner Production:

Nele Rietmann and Theo Lieven published the article “How policy measures succeeded to promote electric mobility – Worldwide review and outlook”.

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May the purpose be with you!:

Under the direction of Maximilian Strecker, the third and final workshop of the Consortium Purpose 2018 revealed crucial levers for creating a purpose-oriented work environment.

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Interview and article published on the future of mobility:

What does the future of mobility look like? Prof. Dr. Andreas Herrmann discusses this in an interview on autonomous driving and explains in an article in 20 Minuten why electric cars are soon going to become a bigger part of our everyday lives.

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Swiss Consumer Research Summit 2018 in Zermatt:

This year’s Swiss Consumer Research Summit took place in Zermatt from the 2nd to 4th September.

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ICI publishes book chapter on electric mobility:

Nele Rietmann and Prof. Dr. Theo Lieven publish a chapter on the influence of policy measures on the consumer adoption of electric mobility in the book “The Governance of Smart Transportation Systems”.

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ICI publishes article in the Handelsblatt:

How should the future of the automotive industry look like in the face of stricter CO2 regulations, new competitors and scandals such as Dieselgate? Prof. Dr. Andreas Herrmann (ICI-HSG) and Winfried Vahland (former Skoda CEO) discuss this in an article in the Handelsblatt.

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ICI in the business magazine BILANZ on Tesla and its customers:

Prof. Dr. Andreas Herrmann (ICI-HSG) and Prof. Dr. Theo Lieven (ICI-HSG) discuss their research findings on Tesla customers in the business magazine BILANZ.

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Insight Research: Consumers’ Perception of Premium Values:

Premium cars, premium jeans, premium hotels! What makes us humans perceive certain brands, products and services as premium? In cooperation with the BMW Group, Franziska Ferdinand conducts research exploring premium values and changing premium demands.

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ICI represented at the CCT conference 2018 in Odense:

The ICI was represented at this year’s Consumer Culture Theory (CCT) conference in Odense with contributions by Johanna Gollnhofer, Lydia Ottlewski and Daniel Dietrich.

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Interview about the future of autonomous driving:

Why are self-driving cars a better means to combat poverty than social welfare and how is the technology going to change our cities? Prof. Dr. Andreas Herrmann talks about these topics in an interview with the Coop Zeitung.

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ICI in the NZZ on autonomous driving in Switzerland:

What opportunities does the future of autonomous driving offer in Switzerland? Prof. Dr. Andreas Herrmann (ICI-HSG) discusses this in an interview in today’s issue of the NZZ.

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Insight Research: Make Change Happen Digitally:

During a change, the focus should be on people in organizations since they live the change. What can organizations do to improve their most valuable asset with their personal change in the digital age, though?

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Experiencing meaning in the second workshop of the Consortium Purpose:

According to the motto “Experiencing Meaning”, Prof. Dr. Wolfgang Jenewein and Maximilian Strecker, created an inspiring and interactive format in the second consortium meeting on the 13th and 14th of June with the objective to expand the experiences for organizational sense-making.

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«When Branding meets Design»: the sixth Brand Excellence Circle hosted by Vitra:

On June 8th 2018 the sixth Brand Excellence Circle took place at Vitra in Weil am Rhein. This time the guiding topic was “Branding and Design”.

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Introducing the Competence Center for Intrapreneurship at the ICI:

Is it an innate talent that allows people to stand up over and over again, or can one learn to master challenges? In order to explore these and similar questions, Dr. Wladimir Klitschko and the ICI founded the Competence Center for Intrapreneurship.

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ICI represented at the EMAC 2018 in Glasgow:

The ICI is represented with two contributions by Prof. Dr. Theo Lieven and Nele Rietmann at the 47th EMAC conference, which took place between May 29th and June 1st 2018 in Glasgow.

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Book presentation and further articles about autonomous driving:

Prof. Dr. Andreas Herrmann (ICI-HSG) presents the book “Autonomous Driving”, which he recently published together with Prof. Dr. Walter Brenner and Prof. Rupert Stadler, in a video. The author further discusses the significant savings potential of autonomous cars in various articles.

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Insight Research: Digital Innovation in Incumbent Firms:

What processes, structures, and principles allow incumbent firms to carry out digital innovation? Dennis Bergmann introduces his dissertation topic “Digital Innovation in Incumbent Firms“.

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ICI publishes articles in “Automotive World”:

Automotive World publishes two comments by Prof. Dr. Andreas Herrmann (ICI-HSG) about the future legal implications of autonomous vehicles as well as new potential entertainment possibilities and shopping experiences.

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Insight Research: E-Mobility as a sales challenge:

Electric cars are on the rise, but how does this radical innovation impact sales practice at direct customer touchpoints? Philipp Ramspeck analyses in close collaboration with the BMW Group, which challenges in the personal selling process of electric cars occur and how to successfully master them.

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Book presentation at the London Motor Show:

Prof. Dr. Andreas Herrmann presented the book “’Autonomous Driving” at this year’s London Motor Show.

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Our Purpose Expedition has Begun:

The first meeting of the “Consortium Purpose” on April 23 and 24 at the “OutOfOffice Munich” followed the motto “knowledge” and served the overall goal of defining the versatile concept of purpose and learning from three purpose pioneers.

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The digitization of cars:

In an article that was published by FISITA, Prof. Dr. Walter Brenner (IWI-HSG) and Prof. Dr. Andreas Herrmann (ICI-HSG) discuss the various digital services that driverless cars will entail.

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Insight Research: Psychological Safety as the key for development:

How can psychologically safe work environments be created for teams within organizations in order to unleash the potential for learning, innovation, satisfaction and performance? Anna-Christina Leisin discusses her dissertation topic of “Psychological Safety Environments”.

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What are the hours in an autonomous vehicle worth?:

Every year, humans all over the world spend around 400 billion hours in the car. In a world of autonomous driving, these hours could be shaped fundamentally differently. Prof. Dr. Andreas Herrmann discusses how the value of this time may be calculated.

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Insight Research: Transformational Influence:

We’ve all had this experience: When faced with two alternatives (fruit salad vs. chocolate cake), we often know which one is the right and healthy option. Yet we often struggle to make the right choice on a consistent basis. Is there a way then to enable people to make the right and healthy choices in their daily lives?

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20 Minuten on the media offers in autonomous cars:

Prof. Dr. Andreas Herrmann (ICI-HSG) discusses the media offers in autonomous cars in an article that was published in “20 Minuten”. The free time that individuals spend in a driverless car offers new opportunities for media firms such as Netflix, Facebook or Google to attract customers.

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Contested Brands – ICI contributes to the GfM research series:

It’s becoming increasingly difficult for companies to meet the requirements and values of all customers. Daniel Dietrich (ICI-HSG) published an article in the GfM research series that addresses the current dynamics in the world of branding and introduces the concept of “Contested Brands” to provoke a change of perspective for leading-edge brand management.

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ICI publishes article in the Tages-Anzeiger:

Should autonomous cars have electronic personalities to be able to make them legally liable? Prof. Dr. Andreas Herrmann (ICI-HSG) and Prof. Dr. Isabelle Wildhaber (FAA-HSG) discuss current regulations regarding autonomous cars as well as possible regulatory changes in an article in the Tages-Anzeiger.

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Book ‘Autonomous Driving’ published:

The race toward self-driving vehicles is on. How close are we to the finish line? What will the driverless world look like when we get there? ‘Autonomous Driving’ explores these and more crucial issues in detail.

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From Purpose to Impact:

The “Consortium Purpose”, recently founded at the ICI, faces the question of meaning, which is receiving an increasing interest in society and at the workplace. The consortium provides a platform for an interdisciplinary dialogue for creating a meaningful workplace, in which previously unused potentials can be unlocked and new comparative advantages developed.

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Our topics on LinkedIn

Institute for Customer Insight - University of St.Gallen

14.12.2018

Robert Friedrich Alumni des CAS Change & Innovation Management Lehrgangs spricht über seine Erfahrungen im Interview. "Wenn ich an uns Teilnehmer denke, dann fällt mir schlicht...

Institute for Customer Insight - University of St.Gallen

14.12.2018

Wie kann eine Bank kundenorientiert aufgebaut werden? Dieser Artikel hebt dies besonders hervor und versucht der Bankenindustrie durch persönliche Erfahrungen von Jan Carlzon's...

Institute for Customer Insight - University of St.Gallen

11.12.2018

Neuer Insight Blog Beitrag: Am 30. November fand der siebte Brand Excellence Circle (BEC) im Headquarter von Red Bull in Fuschl am See statt. Leitthema war diesmal das Thema...

Institute for Customer Insight - University of St.Gallen

07.12.2018

Neuer Insight Blog Beitrag: Dieses Jahr erhält ICI Doktorand Matthias Fuchs eines von vier Stipendien für einen vierwöchigen Aufenthalt an der Summer School der University of...

Institute for Customer Insight - University of St.Gallen

05.12.2018

Neuer Insight Blog Beitrag: In der Finanzindustrie nutzen schnelllebige Neobanken neue Technologien, um ihren Kunden billigere, einfachere und transparentere Dienstleistungen...

Institute for Customer Insight - University of St.Gallen

03.12.2018

Wir sind stolz darauf, dass die University of St.Gallen (HSG) wie im letzten Jahr den 4. Platz im «European Business Schools Ranking» der Financial Times belegt. Die HSG ist...

Institute for Customer Insight - University of St.Gallen

29.11.2018

Viele etablierte Unternehmen stehen vor der Herausforderung ihr bestehendes Geschäftsmodell in einer disruptiven Welt fundamental zu erneuern. Das kann aber nur gelingen, wenn die...

Institute for Customer Insight - University of St.Gallen

27.11.2018

Letzte Woche fand das ICI Kolloquium des Herbstsemesters in Romanshorn statt. Neben der Vorstellung zweier Dissertationsprojekte hielt der Nachrichtensprecher Marc Bator einen...

Institute for Customer Insight - University of St.Gallen

26.11.2018

Das Berliner Startup Wind Mobility sammelt für das Geschäft mit E-Scootern 22 Millionen US-Dollar ein und Digitalwährungen stürzen auf ein Rekordtief ab - was sonst letzte...

Institute for Customer Insight - University of St.Gallen

23.11.2018

Annica Alumni des CAS Change & Innovation Management Lehrgangs spricht über ihre Erfahrungen im Interview. "Betreffend Veränderungen in unserem Unternehmen war dieser CAS ein...

Institute for Customer Insight - University of St.Gallen

22.11.2018

Matthias Witthaus ist Rekordnationalspieler der deutschen Hockeynationalmannschaft und gewann bei den Olympischen Spielen 2008 und 2012 die Goldmedaille. 3 Jahre nach seiner...

Institute for Customer Insight - University of St.Gallen

22.11.2018

Neuer Insight Blog Beitrag: Warum ist es für Firmen empfehlenswert, Influencer mit der Produktion von Content zu beauftragen anstatt Branded Content selbst zu kreieren? Anhand...