Insight Blog

Being one in a Million – the value of uniqueness in mass-customized products Research: Future needs origin: Transformation strategies in the automotive industry Deutsche Telekom: From a public company to a magenta-colored experience Publication: What are the real CO2 emitters among the means of transportation? Research: The glass consumer in the age of smart products Research: How do we want to live in ten years? Publication: What is really important on the way to autonomous driving? Prof. Dr. Andreas Herrmann appointed Visiting Professor@LSE Research: The Digital Behavior Change Journey – How does digital organizational transformation work? Research: MAKE IT HAPPEN – Clarity and agency in times of unlimited possibility Publication: These 7 technologies change marketing – What marketeers need to know to be successful in the future Research: How language may entice us – The subtle influence of consumption vocabulary on communication about products in online discussion forums Publication: Alexa is talking to my customer! Challenges and Opportunities in Voice Marketing Research: Influence of narcissistic communication in social product configurators Publication: What does the Future of Asset Management Look Like? 7 Key Trends Reshaping the Industry Publication: How to use platforms to solve societal challenges? Publication: What does the future of elderly care look like? Insight Research: Will electric vehicles supply us with energy in the future? Insight Research: Creating Meaningful Workplaces Insight Research: Do brands influence our personality? Article published in the “Automobil Industrie” Insight Research: Psychological Brand Ownership Insight Research: Self-Management, Passion and Compassion in transformation procedures Insight Research: Artificial Intelligence in Financial Services The Brand Excellence Circle at Red Bull Scholarship for the Summer School at the University of Michigan Can Revolut become the Amazon of Banking? University of St. Gallen ranks fourth in Financial Times ranking Content from the Crowd instead of the own production Insight Research: (Shared) Autonomous Vehicles and the Effects on Sales Figures and Customer Contact Points in the Premium Automotive Market Book „Autonomous Driving“ published in German Article published in HBR France and Harvard Business Manager Steven Neubauer (Former Managing Director NZZ) as Guest Lecturer in the Course “Marketing” Book Chapter Published on Gift Giving Authenticity as a Success Factor in the Context of Digital Transformation Article published in the Journal of Cleaner Production May the purpose be with you! Interview and article published on the future of mobility Swiss Consumer Research Summit 2018 in Zermatt ICI publishes book chapter on electric mobility ICI publishes article in the Handelsblatt ICI in the business magazine BILANZ on Tesla and its customers

ICI in the NZZ on autonomous driving in Switzerland

In today’s issue of the Neue Zürcher Zeitung (NZZ), Prof. Dr. Andreas Herrmann (ICI-HSG) discusses the opportunities of autonomous driving in Switzerland. In the interview, he points out which barriers have yet to be overcome, especially with regard to consumer acceptance of driverless cars as well as the legal situation. Furthermore, he talks about the significance of Switzerland as a supplier for the new automobile industry. To read the whole interview, click here.


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