At the core of our activities designed to implement our main mission, that of transferring knowledge into practice, is the education of our students. To facilitate this task, we regularly invite leading personalities from various business fields to give talks that provide students with insights into the world of practice.

The Institute for Customer Insight offers such events at the Bachelor, Master and PhD levels.


Bachelor The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organisations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institute of higher education. The teaching staff of our institute offer the following


Master The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small


PHD The Department of Business Administration at HSG offers four major topics within its PhD programme. The teaching staff of our institute offer the following courses at the PhD level Spring semester Quantitative Research Methods – Konfirmatorische Verfahren (Prof. Dr. Andreas Herrmann) Ethnographic Methods (Prof. Dr. John Schouten) Consumer and Managerial Decision Making (Prof. Dr.

Topics for final thesis

TOPICS FOR FINAL THESES The Institute of Consumer Insight offers a range of possible topics that students can select as the subject for their Bachelor’s or Master’s thesis: Autonomous Driving – The Influence of Robo-Taxi on the Prosperity of Cities’ Inhabitants (Bachelor’s or Master’s thesis, supervised by Maximilian Richter) Market Research in Disruptive Times – What

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