We cooperate with numerous major businesses active in many different sectors in projects relating to important aspects of consumer behaviour and marketing management. The aim of these projects is to generate concrete advice for guidance that can be employed by our partners. In addition to our work with those who work in practice, we are also involved in extensive knowledge exchange within a major research network at the international level.


The following firms and organizations support the research and Executive Education of the ICI-HSG with over 50’000 CHF per year:

AUDI (research cooperation and transfer) since 2004

BMW (research cooperation and transfer) since 1998

Bosch (research cooperation and transfer) since 2018

Ernst & Young (research cooperation and transfer) since 2017

GfM – Schweizerische Gesellschaft für Marketing (research cooperation and transfer) since 2007

Klitschko Management Group (research cooperation and transfer) since June 2016

Morningstar (research cooperation and transfer) since 2017

Porsche (research cooperation and transfer) since 2017

Roche (research cooperation and transfer) since 2018

Schroders (research cooperation and transfer) since 2018

TÜV (research cooperation and transfer) since 2018

Vanguard (research cooperation and transfer) since 2019

Volkswagen AG (research cooperation and transfer) since 2017



City University London
Columbia University
Copenhagen Business School
EBS Universität für Wirtschaft und Recht
Erasmus University Rotterdam
ETH Zürich
European University Viadrina
FHS St.Gallen
Goethe Universität Frankfurt
Harvard University
Hochschule Albstadt-Sigmaringen
Hochschule Pforzheim
Johannes‐Gutenberg‐Uni Mainz
KU Leuven
Max Planck Institute for Human Development
Nanyang Technological University
Northwestern University
Norwegian Business School
Ruhr Universität Bochum
RWTH Aachen
Stanford University
Tilburg University
Touro University California
Universität Hamburg
Universität Lugano
Universität Mannheim
Universität Paderborn
Universität Passau
Universität Würzburg
Universität Zürich
University of Bern
University of British Columbia
University of California
University of Chicago
University of Evansville
University of Geneva
University of Illinois
University of Lausanne
University of Michigan
University of Minnesota
University of Navarra
University of Pittsburgh
University of San Francisco
University of Toronto
Washington State University
WHU Otto Beisheim School of Management
WU Wien
Yale University


Rorschacher Kreis

In order to facilitate knowledge exchange between those who formerly worked as research assistants at the university, Prof. Dr. Torsten Tomczak and Prof. Dr. Andreas Herrmann have initiated the annual institute meeting known as the ‘Rorschacher Kreis’. During the meeting, participants have the opportunity to present the results of their research and discuss these with the group. In addition to the academic session, the participants can also take part in a subsequent informal get-together.

Prof. Dr. René Algesheimer
Chair of Marketing and Market Res...
University of Zurich

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Prof. Dr. Tim Oliver Brexendorf
Apl. Professor of Marketing and D...

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Prof. Dr. Mark Heitmann
Professor of Marketing & Customer...
University of Hamburg

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Prof. Dr. Sven Henkel
Professor of Marketing, Head of I...
EBS Universität für Wirtschaft ...

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Prof. Dr. Christian Hildebrand
Full Professor of Marketing Analy...
Universität St.Gallen, Institut ...

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Prof. Dr. Reto Hofstetter
Full Professor of Marketing
Universität Luzern

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Prof. Dr. Frank Huber
Professor of Marketing
Johannes Gutenberg-Universität ...

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Prof. Dr. Klemens Knöferle
Associate Professor of Marketing
BI Norwegian Business School

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Prof. Dr. Jan Landwehr
Professor of Marketing
Goethe-University Frankfurt

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Prof. Dr. Nina Mažar
Professor of Marketing and Co-Dir...
Boston University

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Prof. Dr. Felicitas Morhart
Professor of Marketing
UNIL - Université de Lausanne

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Prof. Dr. Christian Schmitz
Professor of Sales Management, Ch...
Ruhr-University of Bochum

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Prof. Dr. Jan H. Schumann
Professor of Marketing and Innova...
Universität Passau

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Prof. Dr. Florian Stahl
Professor of Marketing
University of Mannheim

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Prof. Dr. Florian von Wangenheim
Professor of Technology Marketing
ETH Zürich

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Prof. Dr. Daniel Wentzel
Professor of Marketing
RWTH Aachen University

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Prof. Dr. Nancy Wünderlich
Inhaberin Lehrstuhl für Dienstle...
Universität Paderborn

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The Big Marketing Technology Lab

The Big Marketing Technology Lab (BMT) is a research consortium that was founded in 2019 by the University of St. Gallen (ICI-HSG). The objective of the consortium is to investigate the influence of technological innovations on interactions between brands and consumers.

Further information can be found here.

Swiss Consumer Research Summit

In order to promote knowledge exchange between the Institute of Consumer Insight and the leading international community conducting research into consumer behaviour, Prof. Gerald Häubl, Prof. Andreas Herrmann, Prof. Torsten Tomczak and Prof. Thomas Bieger decided to initiate the Swiss Consumer Research Summit (SCRS). For more information, click hier.

By joining the, students at HSG have the opportunity to discuss theoretical aspects of marketing with colleagues and also to make contact with those working in practice.

The club provides a platform for information exchange in a relaxed atmosphere and organises workshops, excursions, social events and talks by leading practitioners. Through collaboration with the marketing institutes at the university, connections with related businesses are furthered by means of internship and job offers. All students in their Assessment Year or studying for a Bachelor's or Master's degree in any subject are welcome to join the club.

See the website of the club for more information: Website

Redesigning Financial Services

Redesigning Financial Services (RFS) is the name of a research consortium that was established in 2016 by the University of St. Gallen, ETH Zürich and Ernst & Young. The objective of the consortium is to stimulate structural change throughout the financial services sector.

For more information, click here.

Competence Center for Intrapreneurship

The competence centre was founded by the Institute for Customer Insight, Dr. Wladimir Klitschko and Klitschko Ventures and it researches and develops practical techniques that can be employed by individuals, teams and organisations so that the use of intrapreneurship becomes more widespread. 'Intrapreneurship' is a term that is used to designate the entrepreneurial activities of personnel within an organisation and as a concept it represents one of the major options for ensuring the innovative capacity and future sustainability of businesses.

To find out more, please contact Alexandra Kessler .

Behavioral Lab

The Behavioral Lab is part of the research infrastructure at the University of St. Gallen. Its resources are available to the faculty of the university and it provides support to those conducting research into human behaviour.

To learn more about the Behavioral Lab, click here.

EDELI – Electric Drive Evolution Lab International

The purpose of EDELI is to promote the use of eMobility. Its tasks are to conduct theoretical research into electromobility with a view to improving consumer acceptance and to develop the corresponding policy strategies. Its findings are to be made publicly available with the aim of ensuring the more extensive use of the pioneering technology as a contribution to strategies for the preservation of the environment.

For more information, click here.