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Curriculum Vita

Professor Gerald Häubl obtained his PhD in Marketing at the Vienna University of Business and Economics. He holds the Canada Research Chair in Behavioral Science at the University of Alberta, and he is a Research Professor of Marketing and Consumer Behavior at the Institute for Customer Insight.

A significant portion of Gerald Häubl’s research is aimed at advancing our understanding of the psychological processes that govern what people choose to consume and how they experience the outcomes of these choices. He has also done extensive work on consumer decision making in technology-mediated environments and on decision assistance for consumers.

Professor Häubl has published in leading journals in the fields of marketing, psychology, and information systems, as well as in important outlets in some areas of computing science. In particular, his research has been published in the Journal of Consumer Research, the Journal of Consumer PsychologyMarketing Science, the Journal of Marketing Research, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of RetailingPsychological SciencePsychometrika, the Journal of Experimental PsychologyInformation Systems ResearchManagement Information Systems Quarterly, the MIT Sloan Management Review, and the Communications of the Association of Computing Machinery, among other journals.

The research-related awards Professor Gerald Häubl has received include the 2012 Friedrich Wilhelm Bessel Research Award of the Alexander von Humboldt Foundation and the 2000 Petro-Canada Young Innovator Award.

Selected Publications: