Impressum

Methodenliteratur

Aus der Vielzahl von Lehrbüchern und Fachartikeln zu Methoden empfehlen wir Ihnen folgende Auswahl.

Quantitative Methoden:

Bücher für einen generellen Überblick 

Aiken, Leona S., Stephen G. West, and Raymond R. Reno. Multiple Regression: Testing and Interpreting Interactions. Sage, 1991.

Field, Andy Z. F. and Jeremy Miles. Discovering Statistics Using R. Sage, 2012.

Hayes, Andrew F. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. Guilford Press, 2013.

Weiers, Ronald M. Introduction to Business Statistics. Cengage Learning, 2010.

 

Journal Artikel für spezielle Themen

Spiller, Stephen A., et al. „Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression.“ Journal of Marketing Research 50.2 (2013): 277-288.

Zhao, Xinshu, John G. Lynch, and Qimei Chen. „Reconsidering Baron and Kenny: Myths and truths about mediation analysis.“ Journal of Consumer Research 37.2 (2010): 197-206.

 

Qualitative Methoden:

Bryman, A. & Bell, E. (2011): Business Research methods. Oxford University Press. Oxford.

Flick, U. (2009): Introduction to qualitative research. Sage. (oder als deutsche Originalversion: Flick, U. (2010): Qualitative Sozialforschung – Eine Einführung. Rowohlt.

Silverman, D. (2004): Qualitative research: theory, method and practice. 2nd ed. London: Sage.

Yin, R.K. (2014): Case study Research. Design and methods. London: Sage.

 

Als einführende Texte

Bluhm, D.J. et al. (2010): Qualitative research in management: a decade of progress. Journal of Management Studies, in press. (Download).

Eisenhardt, K.M., Graebner, M.R. & Sonenshein, S. (2016): From the editors – Grand challenges and inductive methods: rigor without rigor mortis. Academy of Management.

Gephart, R. (2004): From the editors: Qualitative research and the Academy of Management Journal, Academy of Management Journal, 47(4): 454-462. (Download).

Langley, A. & Abdallah, C. (2011): Templates and turns in qualitative studies of strategy and management, Research Methodology in Strategy and Management, 6: 201-235.

Lin, A. C. (1999): Bridging positivist and interpretive approaches to qualitative methods. Policy Studies Journal, 26(1): 162-180.